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About ZOHA

‘ZOHA means the morning light.
It also implies sensitivity and appreciation for the finer and deeper things in life.’ 

 

Zoha is a slow fashion brand that strives to be known for its beautiful and unique designs. The collections offer a distinctive mix of artisanal as well as digital prints and embroideries, and combine it with contemporary styling to create timeless pieces. The flattering yet relaxed silhouettes, inspired by the free spirited bohemian look, offer style as well as comfort and versatility. The collections are inspired by the rich and colourful Indian heritage that is prominent in the embroideries, prints and weaves from various parts of the country.

The brand emphasizes the use of natural, eco- friendly fabrics, or deadstock fabrics where possible and aspires to become an ethical, conscious brand, supporting fair trade and environmental-friendly productions.

The brand chooses to work with a small group of suppliers in small setups that provide safe working conditions as well as fair wages to the workers.

It wants to create awareness about the damaging effects of fast fashion & strongly advocates that you are never too small to make a positive change in the world…..